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Overall Feedback Thank you for submitting Case 1, Module 1, for Marketing 301, August, 2022, Fastrac. The subject of the paper is somewhat difficult to determine.  Most data is on manufacturing in general.  Analysis of firms is done for two businesses that emphasize auto manufacturing.  Then, a consumer electronics firm is also included.  Mixing of multiple approaches to the concept of  manufacturing in the same paper creates some confusion.  Also, analysis of the electronics industry is limited.  It would have been preferable to identify and analyze only one industry.  Overall, the paper could be more focused on the automotive manufacturing industry. Injection of the electronics industry and data on manufacturing in general (without corresponding data on the auto manufacturing industry) confuses the theme of the paper. There is a discussion of the nature of manufacturing overall, and players involved in the manufacturing industry.  Data on the manufacturing industry is provided.  A similar discussion and data with a focus on the automotive industry.....the subject of the paper....is needed. Use of citations could be improved.  There is a tendency to place citations at the end of a paragraph.  In doing so, it is difficult for the reader to know what information and/or data within the paragraph is attributable to the source identified in the citation, and what information or ideas in the paragraph are those of the author of the paper.  It would be preferable to place citations immediately following the sentence containing the ideas or data from the source. Histories and information on VW and Toyota are provided.  However, there is little discussion and analysis of the marketing strategies of either.  The target market of VW is mentioned.  However, only a general observation about VW.....that they incorporate market trends into their strategies.....is provided. Issues such as target market, differentiation, depth and breadth of product line and market coverage of market segments, and position in the marketplace relative to competitors could be developed further.Week 2 Discussion Post  Instagram is More than Pretty Images.  Instagram started a decade ago and gained its billionth user in 2018. Businesses capitalize on the platform’s popularity propelling Instagrams revenues to billions annually.  Module 2 Discussion Week 2 Resources  Guide to Get Started on Instagram for Businesses (2021)   Why brands are continuing to use Instagram influencers (2021)  Four Best-Practice Strategies For Influencer Content On Instagram (2021)   Instagram launches its version of TikTok Duets (2021)   15 Effective Ways to Leverage ‘Doomscrolling’ In Your Marketing (2021)    Based on the resources provided or your research, share innovative ways businesses are using Instagram. Provide one example of an organization’s Instagram marketing campaign and one using an influencer. (Research Support Required)  This post should be 1-2 paragraphs in length (at least 100 words). Since you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format. NOTE: failure to use research with accompanying in-text citations to support content will result in reduced scoring “Level 2-Developing” on the grading rubric.1 3 MKT301 Case 2 MKT301 Case 2 Your Name Trident University International MKT301 Principles of Marketing Due Date MKT301 Case 2 Remember to always indent the first line of a paragraph (use the tab key) or paragraph formatting (see below). The introduction should be short (2-3 sentences). The margins, font size, spacing, and font type (bold or plain) are set in APA format. While you may change the names of the headings, do not change the formatting or style of font except as specified below. This template uses Times New Roman 12-point. You may also use: Calibri (11), Arial (11), Georgia (11) or Lucida Sans Unicode (10). Using the module’s readings, other resources, and at least one article published in 2020 or 2021 from Trident Library’s ProQuest Central, a full-text database, write about how influencers have become an important part of marketing. No quotations are permitted in this paper. Each paragraph (except the introduction and conclusion) must contain at least one in-text citation. Since you are engaging in research, be sure to cite and reference the sources in APA format. NOTE: failure to use research with accompanying citations to support content will result in reduced scoring “Level 2-Developing” on the grading rubric. This is a professional paper; not a personal one based on feelings. It must be written in the third person; this means words like “I”, “we”, and “you” are not appropriate. Influencers: Defined Explain what influencers do. Talk about the most important information. Cite and reference your sources. (1/2 page) Buyer Behavior Next, write about the Buyer Behavior and what businesses must understand to better promote their goods or services. Cite and reference your sources. (1 page) Influencer Examples Provide two examples of social media influencers. Deliver an analysis of what each one does to influence followers. It is important to include citations for your research. (1 page) Making Connections Based on the research above, assess which steps of the buyer behavior model influencers can affect. Provide rationale. Cite and reference your sources. (1/2 page) Conclusion Add some concluding remarks: 2 to 3-sentence conclusion. References Below are some basic rules to follow when creating a reference list: · Begin your reference list on a new page. · The word References should be centered and bold at the top of the page. · Double-space your reference list. · For each author, list the last name first followed by the initials for their first and middle names. · Arrange your reference list alphabetically by the last name of the author. · Use a hanging indent after the first line of your citation (Word does this for you). Type your entry and then click “Paragraph” on the HOME tab to create the “hanging indent.” APA has a handout for the most common types of references.Focus Module 2 - Case PROMOTION, INFLUENCERS AND ETHICS Assignment Overview Influencer Marketing Large corporations routinely use celebrity endorsers in advertising and marketing campaigns. Many of these stars make millions from these deals. Their faces and names are found in all forms of advertising and marketing. They often become synonymous with brands they represent. Let’s talk about influencers – a word added to the dictionary in 2019. Social media ushered in a new era when “Everyperson” can become an influencer. We touched on influencers during this module’s discussions. Case 2 Resources Influencer Marketing’s Surprising Rise Of The ‘Everyperson’  (2021) Six Influencer Marketing Trends To Watch In 2021  (2021) What You Need To Know About Working With Nano Influencers  (2021) Diversity In Influencer Marketing: Why Your Brand Needs To Get It Right  (2020) Impact of Social Media on Consumer Buying Behavior  (2020) How influencer marketing will evolve as Gen Zs sway grows  (2021) How Does Social Media Impact Consumer Buying Behavior?  (2019) Case Assignment Using the module’s readings, other resources, and at least one article published in 2020 or 2021 from Trident Library’s ProQuest Central, a full-text database, write about how influencers have become an important part of marketing. Influencers: Defined Explain what influencers do. Talk about the most important information. Cite and reference your sources. (1/2 page) Buyer Behavior Next, write about the Buyer Behavior and what businesses must understand to better promote their goods or services. Cite and reference your sources. (1 page) Influencer Examples Provide two examples of social media influencers. Deliver an analysis of what each one does to influence followers. It is important to include citations for your research. (1 page) Making Connections Based on the research above, assess which steps of the  buyer behavior model  influencers can affect. Provide rationale. Cite and reference your sources. (1/2 page) No quotations are permitted in this paper. Each paragraph (except the introduction and conclusion) must contain at least one in-text  citation . Since you are engaging in research, be sure to  cite  and  reference the sources in APA format . NOTE: failure to use research with accompanying citations to support content will result in reduced scoring “Level 2-Developing” on the grading rubric. This is a professional paper, not a personal one based on feelings. It must be written in the third person; this means words like “I”, “we”, and “you” are not appropriate. Assignment Expectations Use the attached APA-formatted template ( MKT301 Case2 ) to create your submission. · The template is set up in APA 7: double-spacing, font, margins, headings, page breaks, APA help links. Your submission will include: · Trident University International’s cover page · A paper with APA citations (2- to 3-sentence introduction, 3-page body, 2- to 3-sArticle Title Your Name Research a company that is doing good things for the community, a cause, a group, or the environment. Write a 300-to-350-word article that communicates how this company/organization is giving back and being socially responsible. The article is part of a marketing promotion or a way to strengthen the brand and support its message. It may be written in 1st person plural (we, our) as if you are an employee of the company. · Include at least two Hashtags for the article. You may want to search for a hashtag generator to help. · Insert three hyperlinks within the article linked to authoritative sources on the subject and one linked to the source used to write this project. Be sure that the article or site to which you are linking is a quality source with which the company wants to be connected. How to insert a hyperlink. · Hyperlinks at work: A Trident undergraduate degree and graduation are not far off. Soon, you’ll be hanging your diploma and moving on to the next chapter in your career. HASHTAGS:Module 2 - SLP PROMOTION, INFLUENCERS AND ETHICS Assignment Overview Ethics and Social Responsibility When huge corporations or their leaders have ethical lapses, they often become worldwide headlines. Some companies survive the negative publicity, but others do not recover. On the other hand, when organizations do the right thing or give back to communities, they may not receive as much coverage. Let us consider Corporate Social Responsibility (CSR) as a part of our marketing toolbox. Session Long Project 2 Resources The Influence of Advertising  (2021) Managing a Socially Responsible Business  (2021) Trends in Ethics and Corporate Social Responsibility  (2021) Corporate Social Responsibility (CSR)  (2021) Ethical and Legal Issues in Entrepreneurship  (2020) Corporate Social Responsibility and Social Entrepreneurship  (2020) Emerging Trends in Ethics, CSR, and Compliance  (2020) SLP Assignment Expectations Writing an Online Article Research a company that is doing good things for the community, a cause, a group, or the environment. Write a 300- to 350-word article that communicates how this company/organization is giving back and being socially responsible. The article is part of a marketing promotion or a way to strengthen the brand and support its message. It may be written in 1st person plural (we, our) as if you are an employee of the company. · Include at least two Hashtags for the article. You may want to search for a hashtag generator to help. · Insert three hyperlinks within the article linked to authoritative sources on the subject and one linked to the source used to write this project. Be sure that the article or site to which you are linking is a quality source with which the company wants to be connected.  How to insert a hyperlink . · Hyperlinks at work: A  Trident  undergraduate degree and  graduation  are not far off. Soon, you will be hanging your diploma and moving on to the next chapter in  your career . SLP Assignment Expectations Use the attached template ( MKT301 SLP2 ) to create your submission. Your submission will include: · The completed template.