DISTRIBUTION STRATEGY

Distribution Strategy - Architecture and Design
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Distribution StrategyWrite a 5-6 page report for an executive-level management team about whether Adidas should develop a similar DTC competitive strategy to Nikes. Introduction You have been hired as a consultant by Adidas to analyze Nike’s direct-to-consumer (DTC) distribution strategy to determine if Adidas should develop a similar competitive strategy. A report is to be presented to the executive management team of Adidas with your analysis.  Overview In this assessment, you will write a report with your analysis of a DTC distribution strategy for an executive-level management team. Instructions Respond to the following scenario as you complete your report: You have been hired as a consultant by Adidas to analyze Nikes direct-to-consumer (DTC) distribution strategy to determine if Adidas should develop a similar competitive strategy. Nike, the U.S. sportswear giant, has been working to bring its manufacturing process closer to the point of sale, and concurrently adopting a direct-to-consumer strategy with a focus on owning the experience. Selling direct to consumer, commonly referred to as DTC or D2C, means youre selling your products directly to your end customers. Write a management report analyzing Nikes supply chain strategy for Adidas executives. Include the following: Analyze why the company (Nike) has adopted a DTC supply chain strategy by explaining the advantages and disadvantages and the impact of this strategy on its profitability.  Analyze the importance of the Internet and social media (to Nike) and compare todays marketplace to a future marketplace advantage.  Analyze how the companys (Nikes) DTC strategy satisfies customers and discuss the advantages of this type of competitive distribution strategy.  Recommend steps for the company (Nike) to continue to grow its DTC strategy and support with cited sources in areas of organizational structure, technological investments, digital strategy, and customer relationship management. Recommend steps for the company (Adidas) to effectively grow its DTC strategy and support with cited sources in areas of organizational structure, technological investments, digital strategy, and customer relationship management. Submission Requirements Your assessment should also meet the following requirements: Format: Submit a professional and well-organized Word document. Length: 5–6 double-spaced pages. Font and font size: Times New Roman, 12-point. APA format: Use current APA style and formatting for in-text citations and references. See Evidence and APA for help if you need it. References: 3–4 sources are required. As the basis for your research, you can use any of the resources noted in this course, in the Capella library, and on the Internet.  Note: Attributing sources in your professional and academic work throughout this course and your program supports your analysis and conclusions and demonstrates ethical behavior and academic honesty. Following APA rules for attributing sources provides consisten
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